Ferrari’s history begun in 1947 when the first car built under the Ferrari marque, the 125 S, drove through the historic factory gates on Via Abetone Inferiore in Maranello. Today Ferrari support its legend with events, museums, theme parks and a whole collection of luxury sportswear.
Dresstail took the ground at Scuderia Ferrari Collection in 2015, designing men’s and women’s apparel starting with SS 2017. Working in close collaboration with the company’s brand management office we helped to shape out a more consistent and trend driven style identity for the collections.
Styling for Scuderia Ferrari means to meet the requirements of a global company and fit into its marketing strategy in order to create clothes that each Ferrari enthusiast would be proud to wear.
Racing is still the main inspiration, but as Ferrari is an icon of italian innovation and technology, we accurately selected trends and fabrics to create garments that feature modern cuts and graphics and high performance (even military derived) textiles.
